User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
Just in time for the Super Bowl – A football metaphor for UX research and design
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Tate clearly brings infinite professionalism and a very serious nature to the offices of Bold Insight. While he spends much of his time finding cozy places to nap, he also attends every meeting he can – primarily because meetings have snacks.
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User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.