Our team enthusiastically discusses the latest tech, UX trends, and health industry topics over lunch, coffee, and happy hours. We want to open those discussions to you! Check out our latest bold insights and join the conversation.
“How can we help?” This is a question we have found ourselves asking both personally and professionally amidst unprecedented events caused by COVID-19. As a company, over half of our work is...
As part of the overall human factors effort associated with the development of a medical device, critical tasks1 must be determined and evaluated. To support testing of critical tasks related to a...
It does not matter what you do for a living, where you do it, or who you do it for – the global spread of COVID-19 has impacted how we work in one way or another. UX research is no different. At a...
We are frequently reminded, as user experience (UX) and human factors (HF) researchers, that our work matters. We research products that impact millions of lives; whether it is to design a safer and...
I recently attended a conference on human factors and medical devices. In one session, on the topic of moderating usability test sessions, the speaker used the phrase “Be the student” to describe...
Millions of people, by choice or circumstance, take advantage of the sharing economy, an economic model based on peer-to-peer sharing of goods and services. Some of the largest contributors and most...
HCPs and Telehealth by Chris Goesel, Kamila Lada Part 1 ∙ UX research reveals common concerns from HCPs about telehealth technology Pharmaceutical manufacturers and health IT developers are looking...
You have written the screener, kicked off your recruit weeks before the study, you keep in regular communication with the recruiter and things seem to be going well. You are at the Friday before...
The Bold Insight team offers some key insights from the conference, most from the medical and drug delivery device track, but some general insights as well.
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions....
During usability, when participants have trouble using something we often hear ‘I could do better but I’d just have to get used to it.’ This is a common phrase; it typically means there are...
Arriving at a fantastic design rarely happens by magic or luck. More typically, it occurs through a great deal of work … including revisions, iterations, and seeking out the voice of the user. We...
The bold future of UX: How new tech will shape the industry Part 6 ∙ 6 UX trends for 2019 There are reasons to be both optimistic and somewhat cautious about what’s coming in 2019 for the UX...
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the...
Earlier this year, I was a part of a formative study for a pharmaceutical manufacturer to investigate patients’ opinions about a new liquid medication delivery device. It was a daily dose that came...
There are many facets of the technological renaissance currently underway in the automotive industry. Development in areas such as infotainment, connectivity, and autonomous driving are...
The bold future of UX: How new tech will shape the industry Part 5 ∙ When building next gen fintech, start with research in Africa The finance industry is changing in massive ways as digital...
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied...
As a company with many channels, you should always be looking at the ways in which customers connect with you. Movement across channels often reflects customer choice, but it also may reveal poor UX...
The bold future of UX: How new tech will shape the industry Part 4 ∙ UX principles for robot design: Have we begun to baseline? In a previous post, I discussed the challenges of designing a user...
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes...
The bold future of UX: How new tech will shape the industry Part 3 ∙ The critical component missing from AI technology In our last post on artificial intelligence (AI) , we discussed the three...
The bold future of UX: How new tech will shape the industry Part 2 ∙ Three things to improve acceptance of AI Artificial Intelligence (AI) is one of the hottest topics in tech right now....
Minimizing bias and mitigating risks to validity Earlier this month we attended the 4th Annual Human Factors Excellence for Medical Device Design. We had a great time connecting with clients and...
The bold future of UX: How new tech will shape the industry Part 1 ∙ Singularity and the potential impact on UX design principles The times they are a-changin’. I know it’s a corny, overused refrain...
The idea of connected devices and a connected home fascinates me – I’m all for anything that makes my life more convenient! I have Alexa in pretty much every room of my house; she’s even in my car....
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience?...
I recently completed a training to become a certified UX-PM trainer. While I’ve worked in the UX field for the last 7 years, going through this training was a nice, compact reminder of how to...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user...
Currently, diabetes is diagnosed as either Type 1 or Type 2 (setting aside gestational diabetes). Research has suggested that diabetes should be reclassified into multiple separate diseases; a group...
Point-of-sale (POS) interfaces are increasingly consumer facing. No longer limited to employee use, the customer often places their own order. Or, if the order is entered by the employee, the...
Post-market surveillance is already an important component of human factors analyses that inform the development of any safe and effective medical device. For manufacturers of Software as a Medical...
I just switched phones from iOS to Android. In re-creating my new phone environment, I was irritated by how many apps and settings I had to confirm. Later in the day, I got an email from my dentist...
Pre-Symposium U.S. Food and Drug Administration (FDA) workshops have become the norm over the past few years at the annual International Symposium on Human Factors and Ergonomics in Health Care....
After recently conducting research on drivers’ experience with technology in their vehicles, I reflected on what has changed about that experience in the last 10 years…. and what hasn’t changed. The...
One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and...
Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.
We thought we’d have a little fun and, at the same time, share our perspectives on the relationship between user research and user-centered design via gridiron metaphor.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.
“How can we help?” This is a question we have found ourselves asking both personally and professionally amidst unprecedented events caused by COVID-19. As a company, over half of our work is involved in healthcare, so we feel invested to help solve these problems. From working alongside our...
As part of the overall human factors effort associated with the development of a medical device, critical tasks1 must be determined and evaluated. To support testing of critical tasks related to a device, it is necessary to have a clear understanding of the hazards associated with use of the...
It does not matter what you do for a living, where you do it, or who you do it for – the global spread of COVID-19 has impacted how we work in one way or another. UX research is no different. At a time when travel and face-to-face communication are viewed more as risks than benefits, Bold Insight...
We are frequently reminded, as user experience (UX) and human factors (HF) researchers, that our work matters. We research products that impact millions of lives; whether it is to design a safer and easier-to-use medical device, a more efficient and less frustrating call center experience, or new...
I recently attended a conference on human factors and medical devices. In one session, on the topic of moderating usability test sessions, the speaker used the phrase “Be the student” to describe the attitude the moderator should have when conducting this type of research. That is, while the...
Millions of people, by choice or circumstance, take advantage of the sharing economy, an economic model based on peer-to-peer sharing of goods and services. Some of the largest contributors and most well-known players in this game are companies that offer ridesharing, short-term accommodation,...
HCPs and Telehealth by Chris Goesel, Kamila Lada Part 1 ∙ UX research reveals common concerns from HCPs about telehealth technology Pharmaceutical manufacturers and health IT developers are looking for ways to incorporate features into products that increase and improve communication channels...
You have written the screener, kicked off your recruit weeks before the study, you keep in regular communication with the recruiter and things seem to be going well. You are at the Friday before your study and you only have one slot to fill. Your recruiter is confident and you are feeling good!...
The Bold Insight team offers some key insights from the conference, most from the medical and drug delivery device track, but some general insights as well.
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend on an individual’s attitude,...
During usability, when participants have trouble using something we often hear ‘I could do better but I’d just have to get used to it.’ This is a common phrase; it typically means there are usability issues. But maybe something more subtle is at play. Sometimes the designs we test are not expected...
Arriving at a fantastic design rarely happens by magic or luck. More typically, it occurs through a great deal of work … including revisions, iterations, and seeking out the voice of the user. We know this. It makes sense. Yet, stakeholders still cut design cycles short because they can’t be sure...
The bold future of UX: How new tech will shape the industry Part 6 ∙ 6 UX trends for 2019 There are reasons to be both optimistic and somewhat cautious about what’s coming in 2019 for the UX industry. Walking through the expansive halls of CES, as I have done every year for the last 10 years,...
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the growing pains, the corporate red tape, and how to run a business better to ultimately benefit our clients....
Earlier this year, I was a part of a formative study for a pharmaceutical manufacturer to investigate patients’ opinions about a new liquid medication delivery device. It was a daily dose that came in one-time-use bottles made of plastic, meaning patients would have to dispose of approximately 30...
There are many facets of the technological renaissance currently underway in the automotive industry. Development in areas such as infotainment, connectivity, and autonomous driving are fundamentally altering the in-car experience; the extent to which these developments are implemented...
The bold future of UX: How new tech will shape the industry Part 5 ∙ When building next gen fintech, start with research in Africa The finance industry is changing in massive ways as digital technologies advance. For the next installment of our Bold Future of UX blog series, we look at how the...
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to five minutes. The reality is,...
As a company with many channels, you should always be looking at the ways in which customers connect with you. Movement across channels often reflects customer choice, but it also may reveal poor UX in a channel. In other words, ‘channel hopping’ is often driven by a failure of usability or a lack...
The bold future of UX: How new tech will shape the industry Part 4 ∙ UX principles for robot design: Have we begun to baseline? In a previous post, I discussed the challenges of designing a user experience for AI and how it needs three components to truly deliver on the promise of the technology:...
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU) advances to graphics...
The bold future of UX: How new tech will shape the industry Part 3 ∙ The critical component missing from AI technology In our last post on artificial intelligence (AI) , we discussed the three pillars that AI needs to consider to be successful: context, interaction, and trust. In this post, we...
The bold future of UX: How new tech will shape the industry Part 2 ∙ Three things to improve acceptance of AI Artificial Intelligence (AI) is one of the hottest topics in tech right now. Conversations around AI inevitably lead to dreams of a world where a computer is predicting every need one...
Minimizing bias and mitigating risks to validity Earlier this month we attended the 4th Annual Human Factors Excellence for Medical Device Design. We had a great time connecting with clients and colleagues (and gave away some awesome cooler backpacks). We also enjoyed the conference topics ranging...
The bold future of UX: How new tech will shape the industry Part 1 ∙ Singularity and the potential impact on UX design principles The times they are a-changin’. I know it’s a corny, overused refrain but I don’t think that it has ever been truer. Technology, as well as its impact on society, is...
The idea of connected devices and a connected home fascinates me – I’m all for anything that makes my life more convenient! I have Alexa in pretty much every room of my house; she’s even in my car. However, as I expand my connected home network, I have struggled with setting up additional devices...
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience? Gavin: Over the last few years, the impact of user experience (UX) on an organization’s brand has...
I recently completed a training to become a certified UX-PM trainer. While I’ve worked in the UX field for the last 7 years, going through this training was a nice, compact reminder of how to integrate UX into the overall product design experience. It was a great opportunity to think big picture,...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user population, stimuli, or even personal preferences for where the research should take place. Because of...
Currently, diabetes is diagnosed as either Type 1 or Type 2 (setting aside gestational diabetes). Research has suggested that diabetes should be reclassified into multiple separate diseases; a group of scientists in Scandinavia argues for 5 (where others argue for as many as 11). Either way, one...
Point-of-sale (POS) interfaces are increasingly consumer facing. No longer limited to employee use, the customer often places their own order. Or, if the order is entered by the employee, the customer frequently sees a more detailed order summary than has traditionally been presented. On a recent...
Post-market surveillance is already an important component of human factors analyses that inform the development of any safe and effective medical device. For manufacturers of Software as a Medical Device (SaMD) that elect to participate in the FDA’s Digital Health Software Precertification...
I just switched phones from iOS to Android. In re-creating my new phone environment, I was irritated by how many apps and settings I had to confirm. Later in the day, I got an email from my dentist office asking me to confirm my appointment. Then I made a reservation for dinner on an app, yet the...
Pre-Symposium U.S. Food and Drug Administration (FDA) workshops have become the norm over the past few years at the annual International Symposium on Human Factors and Ergonomics in Health Care. This year, both Center for Drug Evaluation and Research (CDER) and Center for Devices and Radiological...
After recently conducting research on drivers’ experience with technology in their vehicles, I reflected on what has changed about that experience in the last 10 years…. and what hasn’t changed. The availability of customized, on-demand, and context-appropriate information in in-vehicle displays...
One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and sports fandom. Sandra Lopez,...
Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.
We thought we’d have a little fun and, at the same time, share our perspectives on the relationship between user research and user-centered design via gridiron metaphor.
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.