Bold Insights
Our team shares thoughts on the latest UX trends and tech.
So, your recruit fell apart… now what?
With the thousands of projects managed over the years, we feel like we've "seen it all". While rare, in spite of the amount of preparation and planning, sometimes things don't go as expected. Allison details tips on how to recover from a research participant recruit...
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7 insights from the 2019 HFES Health Care Symposium
The Bold Insight team offers some key insights from the conference, most from the medical and drug delivery device track, but some general insights as well.
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Product design: Why it’s important to see behavior
As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...
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Is a product still usable if the user has to “get used to it”?
During usability, when participants have trouble using something we often hear ‘I could do better but I’d just have to get used to it.’ This is a common phrase; it typically means there are usability issues. But maybe something more subtle is at play. Sometimes the...
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Research shows big payoff when design includes voice of the user
A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.Arriving at a fantastic design rarely happens by magic or luck. More typically, it occurs through a great deal of work … including...
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6 UX trends for 2019
As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations. The bold future of UX: How new tech will shape...
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A Bold year to remember!
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the growing pains, the corporate red tape, and how to run a business better to...
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UX and sustainability: What is our role as researchers?
As UX researchers and designers, we should consider the entire product lifecycle, including disposal. If possible, also thinking ahead to future product iterations and how product replacement will be handled.Earlier this year, I was a part of a formative study for a...
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Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location. There are many facets of the technological renaissance currently underway in the...
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When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology. The bold...
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When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
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Is customer channel-hopping hiding UX problems?
Listen to reasons customers contact you and use those reasons to diagnose problems in your channels that may be hiding. As a company with many channels, you should always be looking at the ways in which customers connect with you. Movement across channels often...
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UX principles for robot design: Have we begun to baseline?
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience. The bold future of UX: How new tech will...
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AI benefits from GPU, not CPU advancements
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...
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The critical component missing from AI technology
The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected. The bold future of UX: How new tech will shape the industry Part 3 ∙ The critical component missing from AI technology...
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Three things to improve acceptance of AI
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be. The bold future of UX: How new tech will shape...
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Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user...
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Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models. The bold future of UX: How new tech will shape the industry Part 1 ∙ Singularity and the...
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Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience. The idea of connected devices and a connected home fascinates me – I’m all for anything that makes my life more...
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UX and Brand: Delivering on the promise of experience strategy
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience? Gavin: Over the last few years, the impact of user experience (UX) on...
read moreUX in 140 words
We’ll kick it off with a short post (around 140 words) and would love to know your views! Do you agree? Disagree? Have more to add? Just comment below those posts!