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Our team enthusiastically discusses the latest tech, UX trends, and health industry topics. We want to open those discussions to you! Check out our latest bold insights and join the conversation.

Three ways UX research supports accessible product design

Three ways UX research supports accessible product design

Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.

Human factors research in the times of COVID

Human factors research in the times of COVID

Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.

So, your recruit fell apart… now what?

So, your recruit fell apart… now what?

With the thousands of projects managed over the years, we feel like we’ve “seen it all.” While rare, in spite of the amount of preparation and planning, sometimes things don’t go as expected.

Product design: Why it’s important to see behavior

Product design: Why it’s important to see behavior

As designers, we assume users will behave the way we expect them to behave. Unfortunately for us, humans are unpredictable … attempts to model behavior typically predict less than 10% of actions. Consider the Theory of Planned Behavior, which suggests behaviors depend...

6 UX trends for 2019

6 UX trends for 2019

As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations.

A Bold year to remember!

A Bold year to remember!

Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.

AI benefits from GPU, not CPU advancements

AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...

Three things to improve acceptance of AI

Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.

Designing your POS so it’s not a POS

Designing your POS so it’s not a POS

Regardless of whether the interface is intended to be used by a customer (novice) or an employee (expert), the key is to ensure that the POS interface is designed for the intended audience. To do this, organizations should engage users throughout the design process.

Confirmation Fatigue: Enough with the reminders already!

Confirmation Fatigue: Enough with the reminders already!

While confirmations and reminders are essential and usually well-intentioned, they are annoying. Organizations must uncover if and how their customers will use reminders and confirmations during user testing. Confirms should add to the user experience, not leave users feeling frustrated and tethered.

Designing for Voice: The next phase of UX design

Designing for Voice: The next phase of UX design

Good design involves understanding and incorporating core UX elements (people, environment, and tasks), but frictionless voice UI design needs more: UX designers need to understand the idiosyncrasies of voice as a medium. What we learn, and how those insights are translated into a voice interface design is a new challenge for UX design.

The time for a better UX in digital therapeutics is now

The time for a better UX in digital therapeutics is now

If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.

RESEARCH TIPS

Three ways UX research supports accessible product design

Designing accessible products through UX research can create better user experiences for all when researchers are knowledgeable about accessibility and accessible designs, recruit those with a wide range of accessibility needs throughout the UX process, and offer accessible participation options like in-home testing.

IN THE NEWS

Bold Insight stands out globally as a top workplace for women

This International Women’s Day, The CEO Magazine featured Bold Insight among eight best workplaces in the world for women for its outstanding company culture and policies. The article highlights the industry-leading benefits and perks Bold Insight gives employees and...