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Nohra Murad

UX Researcher

Nohra has an interdisciplinary background in biomechanics, human performance, and science and technology studies. She brings enthusiasm and a spirit of curiosity to every project. Her research experience in a variety of industries has shaped her interests in medical device usability, human-machine teaming, and social systems of technology. Nohra holds a BS and MS in biomedical engineering from Drexel University.

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Nohra

Something unique about you summed up in one sentence:

I started up my own kombucha brewery in Philadelphia.

Your favorite part of working at Bold Insight:

Bold Insight operates on empathy for everyone, from study participants to employees.

What fictional family would you like to join?

The Weasleys.

Your favorite city in the world is...and why?

The Hague. It’s human-scaled and full of interesting people from all over the world.

You cannot start the day without doing this:

Running 20 miles and eating a whole block of cheese. Not really. It’s just coffee.

What superpower would you most want to have?

I want to shapeshift like Beast Boy!

Long-term personal or professional goal?

To advocate for the overlooked and oppressed.

Your favorite way to give back to the community:

I love sharing food, whether it means cooking for my small group or distributing groceries to those in need.
Read Nohra's bold insights
February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

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May 4, 2022

Consider partnering with disability-focused organizations to establish best practices for responsible product development.

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