Nohra Murad


Nohra has an interdisciplinary background in biomechanics, human performance, and science and technology studies. She brings enthusiasm and a spirit of curiosity to every project. Her research experience in a variety of industries has shaped her interests in medical device usability, human-machine teaming, and social systems of technology. Nohra holds a BS and MS in biomedical engineering from Drexel University.

Bold facts

Learn more about


Something unique about you summed up in one sentence:

I started up my own kombucha brewery in Philadelphia.

Your favorite part of working at Bold Insight:

Bold Insight operates on empathy for everyone, from study participants to employees.

What fictional family would you like to join?

The Weasleys.

Your favorite city in the world is...and why?

The Hague. It’s human-scaled and full of interesting people from all over the world.

You cannot start the day without doing this:

Running 20 miles and eating a whole block of cheese. Not really. It’s just coffee.

What superpower would you most want to have?

I want to shapeshift like Beast Boy!

Long-term personal or professional goal?

To advocate for the overlooked and oppressed.

Your favorite way to give back to the community:

I love sharing food, whether it means cooking for my small group or distributing groceries to those in need.
.blog_listing_team {display: block !important;}
Read Nohra's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

read more

Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more