Nohra has an interdisciplinary background in biomechanics, human performance, and science and technology studies. She brings enthusiasm and a spirit of curiosity to every project. Her research experience in a variety of industries has shaped her interests in medical device usability, human-machine teaming, and social systems of technology. Nohra holds a BS and MS in biomedical engineering from Drexel University.
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Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.
Consider partnering with disability-focused organizations to establish best practices for responsible product development.
Read our team’s latest bold insights
Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
Bold Insight believes responsive design that prioritizes employee experiences helps drive engagement and productivity (and boosts financial performance). That’s why when we began to design Bold Insight’s corporate architecture, we drew from our own broad experiences...
HR leaders made it through the system shocks of 2020. They made it through the Great Resignation. Now, many are focusing once again on “normal” priorities like reducing employee attrition and improving engagement. To assess that, many of today’s HR leaders conduct...
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused...