UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
Smart brands double down on UX when the economy dips
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Samm Floyd
UX Researcher
Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
Bold facts
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Samm
Something unique about you summed up in one sentence:
I am happiest when I am strapped into a snowboard or jumping out of an airplane!
Share a special skill:
Interior design – creating aesthetically pleasing spaces with lots of plants brings me so much joy!
Your favorite city in the world is...and why?
Boston, MA because there's nothing like home.
You cannot start the day without doing this...
Dog snuggles and a good stretch!
Long-term personal or professional goal:
I want to write a book one day! About what is still to be decided.
Favorite book:
Where the Crawdads Sing.
Favorite quote:
A mind is like a parachute - it doesn't work if it is not open.
What superpower would you most want?
The ability to teleport! I love to travel but sometimes the actual traveling part is painful!
Read Samm's bold insights
Read our team’s latest bold insights
The evolution of global UX project managers
The rise of global UX project managers reflects the increasing complexity and importance of global user research. Investing in this role leads to more actionable insights, better product design, and a stronger foundation for scaling globally.
Mind the AI gap: The UX researcher’s role in navigating the AI divide
Explore how UX researchers can bridge the gap between AI hype and real-world limitations by asking tough questions, running experiments, and creating frameworks that guide responsible use.
Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
Explore lo-fi prototyping in UX to boost ROI and spark innovation across industries. See real-life examples of how experience prototyping shapes journeys, saves resources, and enhances outcomes.