Learn why UX researchers excel as strategy consultants through data-driven approaches that address critical decisions and adapt to new contexts.
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Samm Floyd
UX Researcher
Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
Bold facts
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Samm
Something unique about you summed up in one sentence:
I am happiest when I am strapped into a snowboard or jumping out of an airplane!
Share a special skill:
Interior design – creating aesthetically pleasing spaces with lots of plants brings me so much joy!
Your favorite city in the world is...and why?
Boston, MA because there's nothing like home.
You cannot start the day without doing this...
Dog snuggles and a good stretch!
Long-term personal or professional goal:
I want to write a book one day! About what is still to be decided.
Favorite book:
Where the Crawdads Sing.
Favorite quote:
A mind is like a parachute - it doesn't work if it is not open.
What superpower would you most want?
The ability to teleport! I love to travel but sometimes the actual traveling part is painful!
Read Samm's bold insights
Read our team’s latest bold insights
Global UX, mastered: The UXalliance’s 20-year collaboration story
This year marks the 20th anniversary of the UXalliance. To celebrate this milestone, we sat down with Gavin, one of the five founding members, to discuss the organization’s history, guiding principles, and the benefits it brings to clients.
Human factors testing for OTC drugs and non-prescription medical devices
As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.
What the history of human factors tells us about the future of our industry
Look back at the rich history of human factors engineering, from its roots in anthropometry to the advanced field of ergonomics and beyond. These developments have shaped technologies and design, enhancing everyday life by making experiences safer and more intuitive.