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Isabel (Szpara) Deuerling


Isabel’s training as an industrial engineer has provided her the tools to statistically evaluate the efficiency in processes, while maintaining quality and working towards continuous improvement. To each project she brings her background in human factors, psychology, and cognitive engineering and experience in healthcare usability research working with nursing managers, IRB procedures, and data collection within a clinical setting. Isabel holds a BS in Industrial Engineering with a focus in human factors from the University of Iowa.

Something unique about you summed up in one sentence

Whether things are smooth sailing or I am met with roadblocks and obstacles, I try to see everything as an adventure.

Your favorite part of working at Bold Insight

This is an extremely inclusive environment where everyone wants you to succeed. They set up training sessions, walk you through the process, and strive to make you the best researcher that you can be for the organization and the client.

In your spare time you would absolutely do this:

Learn German!

How long have you been in the UX field?

1+ years

You cannot start the day without doing this...

Drinking large quantities of coffee!

Your favorite city in the world is...and why?

Springdale, Utah (USA). I love this city because it hosts Zion National Park, which is, hands down, my favorite national park! In my opinion, it is the best place on earth.

Your ultimate celebrity dinner party guest list would include:

Will Ferrell, Robin Williams, James Corden, Amy Poehler

Any other facts to share?

I am obsessed with Lord of the Rings, and watch all of the extended movies during the holiday season.