Imagine: You’re interviewing a 9-year-old to get feedback on a new level of a popular children’s game. During the warmup part of the session, she was chatty and smiling and made a lot of eye contact, but now something has changed. She’s nervous and is struggling to...
With a background in higher education, applying psychological and sociological research to colleges and its students, Aston is uniquely prepared to work with young adults. He brings a passion for delivering research insights particularly focused on improving the UX of products and services for children and younger users. Aston holds a BA in Music and an MS in College Student Personnel Administration, both from Illinois State University.
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Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.
We designed Bold Insight to deliver our employees’ best work. The result: a workplace that reflects the emotions, ideas, and experiences of all our employees.
Employees are a key user group at any organization. Applying UX research principles can help HR leaders optimize employee experience, drive engagement, and boost the bottom line.
Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.
Regulations and guidance for human factors research and medtech have evolved, but the goals remain unchanged. The right research partner makes navigating FDA rules simple.
Read our team’s latest bold insights
Want to increase employee retention? Design your company around your employees
Bold Insight believes responsive design that prioritizes employee experiences helps drive engagement and productivity (and boosts financial performance). That’s why when we began to design Bold Insight’s corporate architecture, we drew from our own broad experiences...
Why employee experience should get the same attention as user experience
HR leaders made it through the system shocks of 2020. They made it through the Great Resignation. Now, many are focusing once again on “normal” priorities like reducing employee attrition and improving engagement. To assess that, many of today’s HR leaders conduct...
Not sure how to use AI tools in your UX research? Consider making it your sparring partner
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused...