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Brad Hagoski

UX Researcher

Brad has more than 10 years of experience in automotive human factors research with an emphasis on testing automotive safety systems at every stage of the process from prototype to over the road. Brad brings a deep curiosity for understanding human thought to each project and thoroughly enjoys the process of telling the story of data through analysis. Brad holds a Bachelor’s in Psychology and Business Administration from Washington State University and a Master’s in Human Factors Psychology from the University of Idaho.

Bold facts

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Something unique about you summed up in one sentence:

I’m extremely difficult to offend.

Long-term personal or professional goal:

Make some lasting change for good.

In your spare time (or if you had spare time), you would absolutely do this:

Van life through North and South America.

Your favorite city in the world is...and why?

I fall in love with almost every city I visit. I’m always looking forward to the next adventure.

You cannot start the day without doing this:


Favorite book:

How the Mind Works by Stephen Pinker.

Favorite quote:

“Everything can be taken from a man, but the last of the human freedoms: to choose one’s attitudes in any given set of circumstances.”

Favorite way to give back to the community:

Any way I can, but especially projects that encourage community growth.
Read Brad's bold insights
September 19, 2023

Our global AI study taught us a lot, including that human translators are still key to quality translation and the research it supports.

August 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

June 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.


Read our team’s latest bold insights