Brad Hagoski


Brad has more than 10 years of experience in automotive human factors research with an emphasis on testing automotive safety systems at every stage of the process from prototype to over the road. Brad brings a deep curiosity for understanding human thought to each project and thoroughly enjoys the process of telling the story of data through analysis. Brad holds a Bachelor’s in Psychology and Business Administration from Washington State University and a Master’s in Human Factors Psychology from the University of Idaho.

Bold facts

Learn more about


Something unique about you summed up in one sentence:

I’m extremely difficult to offend.

Long-term personal or professional goal:

Make some lasting change for good.

In your spare time you would absolutely do this:

Van life through North and South America.

Your favorite city in the world is...and why?

I fall in love with almost every city I visit. I’m always looking forward to the next adventure.

You cannot start the day without doing this:


Favorite book:

How the Mind Works by Stephen Pinker.

Favorite quote:

“Everything can be taken from a man, but the last of the human freedoms: to choose one’s attitudes in any given set of circumstances.”

Favorite way to give back to the community:

Any way I can, but especially projects that encourage community growth.
.blog_listing_team {display: block !important;}
Read Brad's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

read more

Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more