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Anna Paukova


Anna brings a variety of experience in qualitative and quantitative methods and frameworks to each project. Her work in UX research spans many industries, including finance, telecom, e-commerce, and creative software for both Fortune 500 clients and startups. She has a passion for global research and environmentally-aware projects. Anna has a BS in Psychology and an MS in Counseling Psychology from the Higher School of Economics in Moscow, Russia.

Something unique about you summed up in one sentence:

My driving life force is curiosity about how this world operates.

Your favorite part of working at Bold Insight

Super interesting and engaging projects! And people, of course!

You cannot start the day without doing this:

Coming back to existence slowly. I’m not an early bird by any means.

Your favorite city in the world is...and why?

Venice, because it’s all about water, beauty, and light.

Long-term personal or professional goal?

To explore how UX research can positively affect human relationships with the natural environment, learn Arabic, create a perfume, and keep adding things to this list.

Your ultimate celebrity dinner party guest list would include:

Not a big fan of dining with celebrities 😊, but if I had a chance to chat with Jan Chipchase about the intricacies of field research in challenging environments, or with anthropologist Anna Tsing about her approach to ethnography, I’d be pretty happy.

In your spare time you would absolutely do this:

I’d swim in any body of water, spend time in nature, bake bread, mix a perfume, catch up with friends, read a book… Really, I have a super long list!

Any other facts to share?

I like quirky, low-budget films, especially documentaries.