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Tracey Morrison


Tracey’s background is a blend of research, design, and art, all connected by a desire to amplify people’s voices. To every client challenge, she brings UX and product design experience in healthcare, social services, and non-profit organizations with a particular interest in design for social impact. Tracey is passionate about using research to make informed and effective design decisions that can better people’s lives. She has a Master of Design in Industrial Design from the University of Illinois at Chicago.

Something unique about you summed up in one sentence

I used to be in a band and seriously pursued rock stardom.

Your favorite part of working at Bold Insight

I love that we give voice to users and aim to make things work better for people. I also truly appreciate the depth of knowledge my coworkers have, which I get to learn from every day.

In your spare time you would absolutely do this:

Go to a ceramics studio, make clay objects, and listen to music.

Your favorite city in the world is...and why?

I don’t think I’ve traveled to enough cities to answer this yet but I did love visiting Florence for its rich history of art and craft.

You cannot start the day without doing this:

Petting my dog and listening to podcasts.

Your ultimate celebrity dinner party guest list would include:

There are so many artists I want to converse with, but I will choose a very famous one for this answer: Carole King so we can talk about Tapestry.


Long-term personal or professional goal?

Advocate for expression of the human experience through research, design, and art.

Any other facts to share?

My undergraduate degree is in ceramics and I still try to keep a ceramic art practice.