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Brad Hagoski


Brad has more than 10 years of experience in automotive human factors research with an emphasis on testing automotive safety systems at every stage of the process from prototype to over the road. Brad brings a deep curiosity for understanding human thought to each project and thoroughly enjoys the process of telling the story of data through analysis.  Brad holds a Bachelor’s in Psychology and Business Administration from Washington State University and a Master’s in Human Factors Psychology from the University of Idaho.

Something unique about you summed up in one sentence:

I’m extremely difficult to offend.

Long-term personal or professional goal:

Make some lasting change for good.

In your spare time you would absolutely do this:

Van life through North and South America.

Your favorite city in the world is...and why?

I fall in love with almost every city I visit. I’m always looking forward to the next adventure.

You cannot start the day without doing this:


Favorite book:

How the Mind Works by Stephen Pinker.

Favorite quote:

“Everything can be taken from a man, but the last of the human freedoms: to choose one’s attitudes in any given set of circumstances.”
~ Viktor Frankl

Favorite way to give back to the community:

Any way I can, but especially projects that encourage community growth.