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Briel Kobak

UX Researcher

Briel draws on her background in anthropology to produce insights on human behavior at both the individual and group level. She has over ten years of experience with a set of qualitative research methods, which include ethnographic fieldwork, in-depth interviews, and usability studies. Briel has a BA in Anthropology from George Washington University and a PhD in Anthropology from the University of Chicago.

Bold facts

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Something unique about you summed up in one sentence:

I come from the mushroom capital of the world.

Your favorite city in the world is...and why?

Buenos Aires because of the museums and the empanadas!

In your spare time (or if you had spare time), you would absolutely do this:

Bake croissants.

Share an interesting fact, your hobbies, a special skill, or anything else:

I recently learned how to fly fish.

Long-term personal or professional goal:

Publish a book or two!

Favorite book:

The Wall by Marlen Haushofer.

What superpower would you most want?

To fly.

What is your favorite way to give back to the community?

Working in a food pantry or bank.
Read Briel's bold insights
September 19, 2023

Our global AI study taught us a lot, including that human translators are still key to quality translation and the research it supports.

August 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

June 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.


Read our team’s latest bold insights