Elizabeth Reuter


Liz has 10+ years of experience in industrial design across a variety of industries including consumer goods, housewares, tech, and furniture. She thrives at the intersection of research and design, and her greatest strength is her ability to convert research insights into tangible design considerations, regardless of a product’s stage of development. She has a BFA in Industrial Design from Purdue University and a M.Sc. in Design Research from the University of Houston.

Bold facts

Learn more about


Something unique about you summed up in one sentence:

I love spiders! I’m that weird friend people send pictures of spiders to for identification!

Your favorite part of working at Bold Insight:

Being surrounded by incredibly brilliant, insightful people with a myriad of backgrounds; there’s always something new to learn!

In your spare time you would absolutely do this:

I play a lot of D&D, always have a few art projects going on, and love to garden! Do you want zucchini? Please take some zucchini.

Your favorite city in the world is...and why?

Of all the cities where I’ve lived, my favorite is Chicago: the food scene here is thriving, the museums are wonderful, and the parks are numerous! Makes enduring the winters almost worth it 😉

You cannot start the day without doing this:

I can’t start my day without three cats harassing me, demanding to be fed, and coffee for myself; it’s not even the caffeine, it’s the ritual of brewing!

Your ultimate celebrity dinner party guest list would include:

Brennan Lee Mulligan, Jesse Thorn, Stephen Fry, and Amy Adams

Long-term personal or professional goal?

A long-term personal goal of mine is to visit every national park in the United States!

Any other facts to share?

For me, a big portion of planning a vacation itinerary is what amazing food is there to eat.
.blog_listing_team {display: block !important;}
Read Elizabeth's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

read more

Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

read more