Jonathan Woo


Jonathan (Johnny) is a UI/UX designer who is passionate about solving problems by integrating his educational background in Psychology and Sociology with his Prototyping and Graphic Design experience. As a creative at heart, he is unafraid to utilize unconventional approaches to generate distinct, innovative, and elegant designs that are equally functional and practical. Jonathan has a BS in Psychology and a BS in Sociology from the University of Illinois at Urbana-Champaign.

Bold facts

Learn more about


Your favorite city in the world is...and why? 

Saigon. It's where I was born and I love how chaotic it is. 

In your spare time (or if you had spare time), you would absolutely do this: 

Pursuing my creative endeavors -- dancing, singing, lifting, or going to house/techno shows!

Share an interesting fact or a special skill: 

I'm colorblind. 

You cannot start the day without doing this... 

Drowning myself in coffee.

Long-term personal or professional goal: 

To make music and perform it.

What would be your most valuable zombie apocalypse skill? 

Forming alliances.

Favorite quote: 

I am human. Nothing more than human. - Sevdaliza 

Best piece of advice you’ve been given: 

Be patient.
Read Johnny's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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