Lynn brings 30 years of experience consulting with Fortune 100 companies in the tech, CPG, financial services, retail, and healthcare industries. She has worked with clients to address business issues with research that spans UX, innovation, segmentation, shopper, packaging, brand equity & comms tracking, strategy & messaging, economic indicators, and geopolitical risk. A testament to her broad research knowledge, she was recently appointed to the ESOMAR Global Congress Programme Committee. Lynn has an MBA from DePaul University.
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Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.
To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.
When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.
Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.
With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.
By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.
Read our team’s latest bold insights
Developing safe devices that work is the baseline for effective medtech design. FDA regulations help bring consistency to that process. But even guided by robust regulation, safety and functionality are only as effective as the likelihood that patients will adhere to...
All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...
Conducting ethnographic research is one of the best ways to understand and anticipate users’ needs. In systems as complex and personal as those in healthcare, it is especially important dive deep into the context of use to identify gaps and nuances during the product...
As UX researchers, we play a critical role to ensure all research participants feel comfortable and respected. For those in the accessibility (a11y) community, we are cognizant of the variety of accommodations that may need to be employed throughout the participant...