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Lynn Potts


Lynn brings 30 years of experience consulting with Fortune 100 companies in the tech, CPG, financial services, retail, and healthcare industries. She has worked with clients to address business issues with research that spans UX, innovation, segmentation, shopper, packaging, brand equity & comms tracking, strategy & messaging, economic indicators, and geopolitical risk. A testament to her broad research knowledge, she was recently appointed to the ESOMAR Global Congress Programme Committee. Lynn has an MBA from DePaul University.

Bold facts

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Something unique about you summed up in one sentence:

In the last month I learned to snowboard and rode ATVs and a mechanical bull.

Your favorite city in the world is...and why?

Quepos, Costa Rica - it's a relaxed place to explore foods, rain forests, and beaches.

In your spare time (or if you had spare time), you would absolutely do this:

Go on another yoga / wellness retreat

Share an interesting fact or a special skill:

I love to learn through fun experiences!

What superpower would you most want?

To be able to fly!

You cannot start the day without doing this:

Two cups of black tea

Long-term personal or professional goal:

To be able to do those crazy cool yoga poses

What is your favorite way to give back to the community?

I mentor high school students in a 'Shark Tank' classroom to give them experience working with women business leaders.
Read Lynn's bold insights
September 19, 2023

Our global AI study taught us a lot, including that human translators are still key to quality translation and the research it supports.

August 31, 2023

Speech technology helps UX researchers bridge linguistic and cultural barriers. Effective use, however, depends on balancing the roles of humans and tech.

August 18, 2023

Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.

June 27, 2023

China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.


Read our team’s latest bold insights