Lynn Potts


Lynn brings 30 years of experience consulting with Fortune 100 companies in the tech, CPG, financial services, retail, and healthcare industries. She has worked with clients to address business issues with research that spans UX, innovation, segmentation, shopper, packaging, brand equity & comms tracking, strategy & messaging, economic indicators, and geopolitical risk. A testament to her broad research knowledge, she was recently appointed to the ESOMAR Global Congress Programme Committee. Lynn has an MBA from DePaul University.

Bold facts

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Something unique about you summed up in one sentence:

In the last month I learned to snowboard and rode ATVs and a mechanical bull.

Your favorite city in the world is...and why?

Quepos, Costa Rica - it's a relaxed place to explore foods, rain forests, and beaches.

In your spare time (or if you had spare time), you would absolutely do this:

Go on another yoga / wellness retreat

Share an interesting fact or a special skill:

I love to learn through fun experiences!

What superpower would you most want?

To be able to fly!

You cannot start the day without doing this...

Two cups of black tea

Long-term personal or professional goal:

To be able to do those crazy cool yoga poses

What is your favorite way to give back to the community?

I mentor high school students in a 'Shark Tank' classroom to give them experience working with women business leaders.
Read Lynn's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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