
Meet the team
Our team of UX and human factors experts brings the expertise and professionalism of a large agency, with the imagination and agility of a startup. How? Because we’ve been both. We have been working together for almost 20 years to help our clients create exceptional experiences for their customers. We have learned a lot along the way. We keep our overhead low so we can focus our efforts on making you successful.

%
Researchers with advanced degrees
Anthropologists
Engineers
Have a psychology background
Read our latest news & insights
Revolutionising women’s health: The power of Femtech and inclusive design
On this International Women’s Day, we advocate for user-centered design of Femtech solutions to address diverse needs in women’s health.
Follow this framework to ensure your SaMD conforms to HF standards post-release
Navigate regulatory nuances for your SaMD by following a structured approach to maintain compliance post-release.
AI Governance: Safeguarding innovation in an evolving regulatory landscape
Discover how leading experts at CES 2024 navigated the complex landscape of AI innovation and risk governance, offering invaluable insights into launching AI products responsibly amidst evolving regulations.
Decoding the user experience of conversational AI
Our CUI expert discusses the complexities of evaluating and improving UX in conversational AI, focusing on factors like personality, context, and conversation flow.