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Michelle Jahn Holbrook, PhD


Shelly has worked on complex human factors research problems for 7+ years in a variety of industries, with projects spanning the entire product lifecycle from inception to market. Shelly has experience with both qualitative and quantitative research methods, specializing in formative and summative usability testing. Shelly has a MS and PhD in Industrial Engineering with a Human Factors research emphasis from Purdue University and a BS in Industrial Engineering from Clemson University.

Something unique about you summed up in one sentence

I used to be a college radio DJ! I love listening to all types of music and going to live shows.

Your favorite part of working at Bold Insight

The diversity of client projects and a culture that values and encourages learning and personal growth.

In your spare time you would absolutely do this:

I love to learn and create things! Future hobbies I’d like to learn include: woodworking, glassblowing, and how to program a raspberry pi/incorporate electrical components in my projects.

How long have you been in the UX field?

7+ years

You cannot start the day without doing this…

Making the bed, and doing a crossword puzzle while I eat breakfast.

Your favorite city in the world is...and why?

Seattle in the summertime! The bright sunny skies, beautiful flowers, and views of both the Puget Sound and Mount Rainier are gorgeous.

Your ultimate celebrity dinner party guest list would include:

I’d want to invite every stand-up comic- I dearly love to laugh! I’d have James Corden, Amy Poehler, Hannibal Buress, and the cast of Brooklyn 99


Long-term personal or professional goal?

Inspired by some of my favorite comedians and friends that are improvisers, I would like to improve my story-telling skills. Telling better stories will help me both professionally (e.g., communicating users’ stories to clients) and personally (e.g., not boring my husband after work when I tell him about my day).

Read Shelly’s bold insights