Ben Bontreger


Ben has a background rooted in psychology and human factors, with experience primarily in qualitative research methods. He has personally and professionally worked with a variety of unique populations, which helps him see things from multiple perspectives and adapt to different research challenges. Ben is passionate about bringing the human touch to technology. He has a BS in Psychology from Eastern Mennonite University and an MS in Human Factors and Ergonomics from the University of Minnesota.

Bold facts

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Something unique about you summed up in one sentence:

I’m not a big fan of jeans.

Your favorite part of working at Bold Insight

I appreciate the culture of collaboration and support, and the clear emphasis on using insights for positive change.

In your spare time you would absolutely do this:

I would love to learn additional languages.

Your favorite city in the world is...and why?

I think Rome is pretty cool for both the ancient charm and tasty food.

You cannot start the day without doing this:

Planning what I’ll have for lunch. It’s an underrated meal and it will bother me all morning if I don’t know!

Your ultimate celebrity dinner party guest list would include:

Conan O’Brien, John Cho, Bill Hader, Wanda Sykes

Long-term personal or professional goal?

Visiting every major US theme park to ride all the big roller coasters.

Any other facts to share?

I grow hot peppers every summer to make my secret-recipe homemade salsa.
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Read Ben's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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