Eliza Cruz

Client Services Manager

Eliza brings a background in social work and customer service to her role providing services for clients at Bold Insight’s facilities. With a proven track record of successfully managing multiple tasks simultaneously, she has honed her attention to detail and ability to handle time-sensitive projects. Her true passion lies in ensuring that all individuals feel supported and welcomed in their interactions with her. Eliza holds a Bachelor’s degree in Psychology and double minors in Business and Spanish from Elmhurst University.

Bold facts

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Something unique about you summed up in one sentence:

In high school, I started this thing called football therapy. I would paint and watch football.

Your favorite city in the world is...and why?

Bayamon, Puerto Rico. My extended family lives there, and my isla is beautiful!!

In your spare time (or if you had spare time), you would absolutely do this:

I recently gifted myself a Nikon camera. So, in my spare time, I would love to explore new places and take photos.

Share an interesting fact or a special skill:

I enjoy learning new languages. I'm currently learning Korean and consistently working on my Spanish.

Your ultimate celebrity dinner party guest list would include...

Sandra Bullock, Ryan Reynolds, Melissa McCarthy, and Jennifer Garner

What would be your most valuable zombie apocalypse skill?

Hiding and charming my way into a well-established group of people.

Favorite TV show:

Any show that involves cooking or baking.

What is your favorite way to give back to the community?

I enjoy making care packages and volunteering at food banks.
Read Eliza's bold insights
March 16, 2023

Instead of a top-down, one-size-fits-all approach to research, collaboration between manufacturers and human factors research teams can create trusted partnerships and a focus on designing valuable products.

February 27, 2023

To boost adoption of IoT devices, medical device manufacturers should consider four key questions to gain insights into user contexts and perceptions.

February 22, 2023

When used with proper consideration, VR can be a fantastic tool in the researcher’s toolkit.

February 14, 2023

Ethnographic research helps identify nuances to create a more robust understanding of users, identifying unexpected insights that may not show themselves until much later in the product development process.

January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

4 make-or-break considerations for health IoT ecosystems

All too often, medical device manufacturers roll out Internet of Things (IoT) devices that struggle to satisfy users and be adopted at scale. That’s in part because health IoT doesn’t exist in a void. Each device fits into a broader ecosystem that includes other...

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