Phobey Cass

Senior UX Researcher

Phobey has a wide range of experience in applying usability and design research methods. She has conducted research with diverse populations, including participants with mental illness and/or developmental differences and pediatric populations. Phobey has experience conducting research in a variety of settings, such as in-home, corporate offices, market research facilities, and “in the wild” observation and testing. Her recent experience in the healthcare industry includes both medical device and telemedicine systems research. Phobey has a BA in Anthropology from the University of Illinois at Chicago and a MS in Human-Computer Interaction from DePaul University.

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Something unique about you summed up in one sentence

I’m an Army brat, which means I got to live in very different places growing up.

Your favorite part of working at Bold Insight

Never being the smartest one in the room! My team at Bold Insight is full of brilliant and creative people who are always willing to share their knowledge. This means I am constantly learning and developing new skills.

In your spare time you would absolutely do this:

SLEEP. Oh, glorious sleep. Also try new foods, read books, and spend as much time outside as possible.

How long have you been in the UX field?

5 years

Your favorite city in the world is...and why?

More an island than a city, the best place I’ve been is San Cristobol in the Galapagos. The island is beautiful and the sea lions roam freely, but what really makes it perfect is the people. Within my first hour on the island I was eating a homemade stew in a restaurant that was the front room of a family home. A young boy was bringing out family plants and speaking words of encouragement to them as he watered them. I knew then that this was my kind of place, and soon learned that this respect and love for all living things was simply a way of life.

Your ultimate celebrity dinner party guest list would include:

Nikola Tesla, Charles Darwin, Ada Byron Lovelace, and Mae Jemison

Long-term personal or professional goal?

I’d love to conduct research all over the world. I want to learn (or relearn) at least six languages to a conversational level. I aim to pick up practicing art again. And I dream of playing the drums.

Any other facts to share?

My little girl is the funniest person I know. I get all my good jokes from her. Knock knock. *Who’s there?* Smell mop.
Read Phobey's bold insights
May 31, 2023

Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.

May 19, 2023

We designed Bold Insight to deliver our employees’ best work. The result: a workplace that reflects the emotions, ideas, and experiences of all our employees.

May 16, 2023

Employees are a key user group at any organization. Applying UX research principles can help HR leaders optimize employee experience, drive engagement, and boost the bottom line.

May 11, 2023

Generative AI can help researchers refine and clarify research objectives, communicate effectively, and spark creativity and strategic thinking.

April 12, 2023

Regulations and guidance for human factors research and medtech have evolved, but the goals remain unchanged. The right research partner makes navigating FDA rules simple.


Read our team’s latest bold insights