Phobey Cass

Senior Researcher

Phobey has a wide range of experience in applying usability and design research methods. She has conducted research with diverse populations, including participants with mental illness and/or developmental differences and pediatric populations. Phobey has experience conducting research in a variety of settings, such as in-home, corporate offices, market research facilities, and “in the wild” observation and testing. Her recent experience in the healthcare industry includes both medical device and telemedicine systems research. Phobey has a BA in Anthropology from the University of Illinois at Chicago and a MS in Human-Computer Interaction from DePaul University.

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Something unique about you summed up in one sentence

I’m an Army brat, which means I got to live in very different places growing up.

Your favorite part of working at Bold Insight

Never being the smartest one in the room! My team at Bold Insight is full of brilliant and creative people who are always willing to share their knowledge. This means I am constantly learning and developing new skills.

In your spare time you would absolutely do this:

SLEEP. Oh, glorious sleep. Also try new foods, read books, and spend as much time outside as possible.

How long have you been in the UX field?

5 years

Your favorite city in the world is...and why?

More an island than a city, the best place I’ve been is San Cristobol in the Galapagos. The island is beautiful and the sea lions roam freely, but what really makes it perfect is the people. Within my first hour on the island I was eating a homemade stew in a restaurant that was the front room of a family home. A young boy was bringing out family plants and speaking words of encouragement to them as he watered them. I knew then that this was my kind of place, and soon learned that this respect and love for all living things was simply a way of life.

Your ultimate celebrity dinner party guest list would include:

Nikola Tesla, Charles Darwin, Ada Byron Lovelace, and Mae Jemison

Long-term personal or professional goal?

I’d love to conduct research all over the world. I want to learn (or relearn) at least six languages to a conversational level. I aim to pick up practicing art again. And I dream of playing the drums.

Any other facts to share?

My little girl is the funniest person I know. I get all my good jokes from her. Knock knock. *Who’s there?* Smell mop.
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Read Phobey's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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