Jack Ruocco


Jack’s skillset is rooted in user experience design, user research, and front-end programming. He brings a variety of research experience in the e-learning, medical, and commercial industries. His previous work as a web and UI designer offers clients insight beyond applied research methods, including broad knowledge of web and UI design best practices and overcoming programing challenges. Jack holds a BA in Radio, TV, and Film Production from the University of Wisconsin-Madison and MS in Information Design and Strategy from Northwestern University.

Bold facts

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Something unique about you summed up in one sentence:

I have an Irish Gaelic phrase about kindness tattooed on my left arm.

Your favorite part of working at Bold Insight:

The people are incredible and we’re asked to learn something new every day.

In your spare time you would absolutely do this:

Play one of the four musical instruments I have lying around.

Your favorite city in the world is...and why?

I grew up in Chicago, so I like it, but there’s a huge world out there, so I need to explore more before I can answer this question!

You cannot start the day without doing this:

Have a bit of caffeinated tea, preferably Earl Grey.

Your ultimate celebrity dinner party guest list would include:

Stephen Colbert, Kari Byron, Sonny Rollins, and Malala Yousafzai

Long-term personal or professional goal?

To become fluent in several other languages.

Any other facts to share?

While living in Los Angeles, I learned how to play non-contact rugby. It’s so much fun!
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Read Jack's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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