Meet the team
Our team of UX and human factors experts brings the expertise and professionalism of a large agency, with the imagination and agility of a startup. How? Because we’ve been both. We have been working together for almost 20 years to help our clients create exceptional experiences for their customers. We have learned a lot along the way. We keep our overhead low so we can focus our efforts on making you successful.
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Researchers with advanced degrees
Anthropologists
Engineers
Have a psychology background
Read our latest news & insights
Generative AI in UX research: what are the risks and rewards?
Generative AI can speed up repetitive research tasks, but it’s still hard to trust each output. Our global AI study measures the concrete impact.
What medtech design teams need to know about AI regulations
China and the European Union are regulating AI ethics. The mandate for medtech design teams: build AI-powered products that meet ethics standards and inspire user trust.
How to show up for your participants and colleagues this Pride Month and beyond
This Pride Month, feel encouraged to step up for your colleagues, your participants, and your clients by recognizing the importance of gender and sexuality diversity.
Conducting research with kids? Considerations for running studies with adolescent participants
Unlock valuable insights by creating engaging environments, maximizing participation, and uncovering the genuine perspectives of young users.