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Bailey Herbstreit


Bailey’s training as a human factors engineer and designer provides clients with a robust toolbox to creatively attack complex problems and ensure a highly usable and useful product or system. Bailey has experience working with qualitative and quantitative methods spanning across the entire product lifecycle, from exploration to implementation, with consumer products and environmental design. She also taught on the topic of product design at the University of Minnesota and actively mentors within the UX community. Bailey has a BS in Design & Environmental Analysis from Cornell University.

Something unique about you summed up in one sentence

For 3 years I worked as an engineer, designer, and ergonomist for my college Formula Racing team, vroom.

Your favorite part of working at Bold Insight

Day 1 already felt like a family, who will push you to be your best and champion the end user.

In your spare time you would absolutely do this:

My norm is trying something new as often as I can (i.e., parkour, mascoting, climbing), but you’ll always find me doing something active!

How long have you been in the UX field?

3 years

You cannot start the day without doing this…

Walking my dog and a glass of OJ (occasionally a smoothie).

Your favorite city in the world is...and why?

Chicago — for it’s food, fun, and great conversations with strangers!

Your ultimate celebrity dinner party guest list would include:

The entire band Queen (including Freddy) with an obligatory concert with an encore performance of Bohemian Rhapsody.

Any other facts to share?

I have a twin sister who practices wildlife biology. Animal researcher vs. people researcher.

Read Bailey’s bold insights

Race & Research: Designing with equity

An interview with Dr. Enid Montague Designing products and systems with equity in mind impacts every domain: civics, voting, healthcare, technology, banking, cars, etc. As we continue to learn, many human-centered systems are not inclusive to all groups of people. So, this raises the question,...

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